"When American psychologist Abraham Maslow set out to quantify human development he went straight to the lives of the most capable humans of his era, including Albert Einstein, Eleanor Roosevelt, and Frederick Douglass. His results, published in the 1943 paper, A Theory of Human Motivation, are often summed up in what we now call Maslow’s Hierarchy of Needs.
But what about a startup’s hierarchy of needs?
"I think the life cycle of an entrepreneur from that initial moment of daring to becoming a tycoon almost perfectly mirrors the human experience," said the "Shrink for Entrepreneurs, " Peter Shallard, in an interview with Upstart Business Journal. "Entrepreneurs are some of the only people who will experience the entire experience in a year."
And so we thought it would be interesting to overlay an entrepreneur’s needs on top of Maslow’s hierarchy, and see what happened..."
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